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I’m a creative director and brand storyteller with over 15+ years of experience shaping campaigns and building visual worlds for brands like Moët Hennessy (LVMH), Ralph Lauren, and DFS Travel retail ) LVMH).

My work blends clarity, emotion, and strategic design—and I’ve built and led in-house teams across luxury, fashion, beauty, and travel. I believe in building creative teams rooted in trust, taste, and a shared drive to do great work.

Recently, I’ve been focused on the future of creativity: integrating CGI, AI-assisted workflows, and real-time tools to scale storytelling without losing soul.

Whether launching something new or evolving a heritage brand, I bring a thoughtful, forward-looking approach to creative direction.