Ralph Lauren
Ralph Lauren is an international fashion empire leading in E-com. I was lucky to be part of the digital creative team for 8 years. During my tenure we produced the first ever 5D show, multiple women and children’s runway show, look books content with US Open, Olympic and Wimbeldon. Launched the APAC e-com site, new brands - RLX , Rugby, Denim & Supply
Feminine and eclectic, Blue Label embodies the iconic Ralph Lauren sensibility in its mix of Ivy League Prep, heritage equestrian, romantic bohemian and rugged Western inspirations.Blue Label Essentials is a feature to promote everyday essential pieces.
Involvement: After seeing the need for more digital assets I partnered with the Advertisement team ( global campaigns) to shoot additional assets for digital at the same time. We were able to capture a cohesive story and share synergy. The photos were so well received they were used as global campaign assets. Concept / Art direction /Digital design of shoppable look book / NYT AD.
Placement: Website / EDM /Social / NYT AD Print and digital
Involvement : Concept/ Photo Art direction / New website UX UI
Placement: Website / mood banner / EDM/ Social
RLX Luxury. Technology . Performance. clean simple redesign for RLX for men and women.
Involvement : Redesign of the North America Homepage UXUI.
Placements: Website / Social