Tiffany & Co.
Tiffany & Co. partnered with DFS to introduce a series of exclusive keys targeted to women as a form of self-gifting and promoting the importance if unlocking one’s personal success. Exclusive campaign for the 6 month pre launch of 4 key pendants. Exceed expectations with total brand sales +75% to LY during the campaign period. Forecast up by +24%.
“ Exceed expectations with total brand sales +75%”
Involvement: With a team of 3 directors and VP of creative and marketing we created a product strategy around women empowerment and self gifting to drive customers to the store . Working closely with the TIffany & Co creative team I was able to develop and manage the relationship to create the campaign film , illustrations. Concept / Art direction / finding and managing 1 illustrator and 1 animation agency .
Placements: Website /EDM / Social / In store VM/ POS / Invites/ GWP