Estée Lauder
LVMH|DFS was challenged with introducing a new product targeting the millennial demographic while also supporting their core demo of older women. We in turn found a unique way to do both in one campaign instead of using vendor supplied content.
Beauty All Night
360 strategy and creative performed extremely well and increased Estee Lauder sales by +64% from LY .
Involvement: In partnership with Estée Lauder we developed a strong look & feel targeted to the younger asian millennial consumer. Developed the research and concept of using hacks as the theme and current trend. Managed a team of agencies - graphic artist, director, photographer and casting to create the campaign.
Placement: Website /EDM/ Social / in-store VM/ Popup/ invites/ GWP